Review: Benefit They’re Real Beyond Mascara

Never before have I been this excited about a new beauty product – around a month ago, I was in my local Boots store and the lovely lady at the Benefit counter asked me if I’d like to be on the waiting list for their new mascara – the Benefit They’re Real Beyond Mascara. Being the beauty junkie and Benefit addict that I am, I naturally said yes – and this morning, I had a phone call to say my mascara was waiting for me in the store!

Benefit They're Real Beyond Mascara

Gorgeous packaging, right? The mascara claims to “lengthen, curl, volumize, life and separate” – they even include a little ‘before’ and ‘after’ photo of their own:

Benefit They're Real Beyond Mascara

The packaging also boasts some pretty impressive survey results (I know there’s a lot of controversy about how companies go about obtaining their results, but let’s give them the Benefit of the doubt – get it? Oh dear…)

Benefit They're Real Beyond Mascara

I will examine these results by testing the mascara out and judging for myself whether they could be feasible – they really are incredibly impressive!

I was quite surprised when I saw the tube – it kind of reminded me of a potion bottle, and I liked it!

Benefit They're Real Beyond Mascara

Isn’t it cute?

So, on to the brush – They’re Real makes a big thing of the new brush, and to be honest, I can see why – not only is it super slim and long, but the end of the brush looks like what Wayne Goss would call a ‘little medieval ball of pain’ – in other words, it’s designed for getting to the smallest lashes and coating every one.

Benefit They're Real Beyond Mascara

And look a little closer…

Benefit They're Real Beyond Mascara

So, let’s get down to the details of the review! I made sure that I started with clean, make-up-free lashes. I had been wearing Benefit’s BadGal Lash mascara previously, so I felt that it would be easier to make a direct comparison and see whether this mascara really does make your lashes look super long and volumized.

Benefit They're Real Beyond Mascara

Don’t you just hate the look of bare lashes? Mascara is my one staple make up item, which is why I love to review them! I set about applying the mascara, and was generous with my application. I usually apply around 2-3 coats, and thought repeating this would be the best way for me to personally judge how well the mascara works. Here is the result:

Benefit They're Real Beyond Mascara

WOW! I have to admit that, whist I was excited to get the product, I was a bit dubious about whether it would live up to its claims, but I am nervous no more! Let’s look closer at what it claims:

  • 94% saw dramatic length and volume –  I couldn’t disagree! The length, on both the top and bottom lashes, was achieved without pre-curling my lashes, so imagine what it would look like WITH a curl! Because I was able to nestle the thin brush right down at the base of my lashes, I could really get some decent volume, so very happy on both counts.
  •  90% saw base-to-tip curl – again, I do feel this is the case, although I’m sure more of an extra curl could be achieved by pre-curling lashes
  • 94% saw visible lift – this is undeniable, I’m not quite sure what the other 6% were looking at in the mirror!
  • 100% saw long-wearing results – I’ll have to get back to you on that one!
The mascara cost £18.50 from Boots – although this is expensive, it is fairly standard for a high-end mascara. Mascara is really the one thing I splurge on, so this is not unreasonable for me.
Have you tried the Benefit They’re Real Beyond Mascara? Let me know what you think!
Stay Creative,
Chyaz xox


  1. August 25, 2011 / 1:08 pm

    wow! Mascara is one of the few who do what we are shown on the package;)

    • August 25, 2011 / 1:28 pm

      It’s awesome! x

  2. Gloria
    August 25, 2011 / 6:52 pm

    It looks great!! Wish I had a local boots store! Thanks for the review Chyaz! 🙂

    • August 25, 2011 / 6:59 pm

      Aww, no worries x

  3. Tasha
    August 25, 2011 / 8:54 pm

    I bought mine when it was available on the internet a couple of weeks back and i LOVE it.. benefit really do great mascara’s 🙂

    • August 26, 2011 / 9:33 am

      They really do! x

  4. August 25, 2011 / 9:10 pm

    I have been dying to get my hands on this mascara, and your eyelashes definitely look amazing! I’m kind of like you in that I don’t mind splurging a bit on a good mascara, so I’m definitely going to keep hoping my local boots gets some more stock soon! Thanks for the review 🙂

    • August 26, 2011 / 9:34 am

      Thank you! I hope you love it! x

  5. August 25, 2011 / 10:01 pm

    Amazing results ! Since the last mascara I bought has been a disaster, i’m gona wait till my next month’s pay to get myself this one !!

    xxx Vee

    • August 26, 2011 / 9:40 am

      Awesome!! 🙂 x

  6. August 26, 2011 / 3:17 am

    Looks good ^^

  7. Vicki
    August 26, 2011 / 6:54 am

    I tried that in store actually, and I fell in love with it, as soon as I can I will be buying it.
    I have lost count of the mascara’s I have bought promising volume and length yet none of them really deliver, or they do but then my lashes just fall during the day.
    I had it put on around 1.30pm and when I came to take my make up off at like 11pm they still looked amazing, I almost didn’t want to take it off.
    I am relatively new to Benefit but from what I have (High beam, Posie tint, Boi-ing and now Sugarbomb and POREfessional) I am quite a fan the only benefit product I have been disappointed with is F.Y.Eye.
    Wow sorry for this ramble.
    Loved the review 😀

    • August 26, 2011 / 9:40 am

      I know what you mean – it’s refreshing to see a product live up to its hype! Thanks my dear! x

  8. August 26, 2011 / 9:10 am

    this looks amazing i need to use a few of my others up but this is definately going on the list for next purchases. Ive just come across your fab blog, i dont know how ive not come across you before xx

    • August 26, 2011 / 9:40 am

      Oh wow, thank you! That means a lot 🙂 x

  9. August 26, 2011 / 11:15 am

    I think I need to give this one a go for sure! I have been using Max Factor and have rather irritatingly just replaced it but will be buying this next time. x

  10. August 26, 2011 / 2:02 pm

    I really want to try it, although I havnt gotten on with Benefit mascaras in the past, after a few weeks they go so clumpy and gloopy. Their last mascara release ‘get bent’ was off the shelves within a matter of months because it flopped s badly, no wonder they’re marketing this so much this time!

  11. Jo
    August 28, 2011 / 7:31 pm

    Bought it Friday and my little eyes popped with thick long eyelashes….love it 😀

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