I’ve been thinking about the culture of blogging a lot lately. I’ve put it down to being frequently asked for my tips on ‘being a blogger’, and whilst I could sit here and tell you the generic dos and don’ts, I’d rather speak from the heart. Here are some of my thoughts, intended for new and established bloggers alike…
Don’t worry about what everyone else is doing
As an individual human being, you are inherently unique. Don’t lose that within your blogging. It’s SO easy to fall into the ‘what’s everyone else doing?’ trap, but all that does is, well, make you like everyone else. Love something a bit quirky? Post about it! Still digging a style that’s not technically in fashion, or one that isn’t being favoured by other bloggers? Post about it! If you truly love something, that will come through in your writing and photos.
Stop obsessing about which events you have and haven’t been invited to
If you’re a less established blogger and don’t get invited to every event going, it doesn’t matter. Use the time you would have spent there writing kick-ass content, taking even better photos and growing your online presence. Your hard work will pay off in the end. And if you’re a long-time blogger, don’t turn your nose up at events just because they’re being attended by those who are newer to the industry – we’re all just forging our own paths.
Bitchiness will always be present in any community – rise above it
Just totally ignore the negativity. I’ve been a YouTuber for over 6 years, and I have received every insult under the sun, and more – but I’ve learnt to rise above it all, and instead just work harder than ever. When the poop hits the fan (and we all know that it does from time to time) zone out, keep focussed and let those who want to play in the muck get on with it. In the meantime, you’ll be busy creating something worthwhile.
Freebies aren’t a right. Try to remember your manners, and others will too
Yes, when companies give you gifts and free treats they’re usually expecting promotion of some kind in return. We all understand how things work. However, manners are totally free and no one likes dealing with a spoilt brat. I always accept gifts with gratitude and when I post about them, I receive gratitude in return. I sometimes see people getting a bit too big for their boots – remember that the PR you’re emailing or speaking to is also a person, not a robot. Be firm when necessary, but always be polite. It will get you everywhere.
Never forget that your readers are real people
Chances are the reason people started reading your blog is because they enjoyed, related and connected to it. No matter how successful you become (and I personally wish success for each and every dedicated blogger) don’t forget about these initial ‘pulls’. If all your posts about are the wonderful VIP events you’re at every night, it won’t end up resonating with anyone at all. Write as the real, hopefully down-to-earth girl (or guy) that you are. Saying that, if your blog has always been very mysterious/art-driven, then more power to you. But always treat your readers as people, not statistics, and you’ll be just grand.