Review: Colgate Max White One Toothpaste

Admit it – given the chance, we’d all like to have slightly whiter teeth. It’s a myth that everyone’s teeth are naturally brilliant white, and that damage we do ourselves discolours them – most people, like me, have naturally imperfect teeth. Now, don’t get me wrong – they’re not all crooked and falling out by any stretch of the imagination; I’m actually blessed with naturally straight teeth. But colour-wise, they have never been a perfect white shade. I would say, on a scale of 1-10 (1 being white, 10 being yellow) that mine were about a 5 – I suspect that it the same for the majority of you guys too.

So, like many, I have tried the different whitening procedures – from toothpastes to a whitening gel worn inside a gum shield (my hockey days are well and truly over, thank you very much!). The former method has never really worked, and the latter made my teeth very sensitive (NEVER to be recommended!). I was sceptical when Colgate brought out their new offering for whiter teeth, the Max White One Toothpaste:

Colgate Max White One Toothpaste Review


Colgate Max White One Toothpaste Review


The toothpaste claims to contain ingredients similar to those used by dentists, and uses ‘White Accelerator micro-crystals’ to help whiten teeth. It’s main selling point is that it will make teeth ‘one shade whiter in one week’

Colgate Max White One Toothpaste Review

So, being the sceptic that I am about these things, you’re probably expecting me to say what a load of rubbish it is…sorry to disappoint ladies, but it really works! I’ve been using the toothpaste twice a day for a week and I have seen a definite change in the whiteness of my teeth. I’m a little paranoid about them, so I really do notice every change – I could safely say that my teeth are much close to the ‘4’ mark than the ‘5’ now. And that’s after one week! Just for the record, Colgate have not asked me to review this product, nor have I had any contact with them – I bought this product from Morrisons, on offer for a fantastic £2.66.

In terms of taste/texture, there is still a lovely minty taste to the toothpaste – sometimes, in whitening products, that can be lost – you feel like you’ve brushed with poly-filler rather than toothpaste. The only downside to this products is that it is a little foamy, but once you get used to it it really isn’t that much of a hardship.

You might just see my flashing my gnashers a little more from now on!

Stay Creative,

Chyaz xox



  1. August 6, 2011 / 11:32 am

    I didn’t find this product in my city, I don’t know it it’s available in Spain. I saw a review a month ago and i’m searching till then. I ‘m glad it worked for you 😉

    • August 6, 2011 / 11:46 am

      I found it by typing it into Google, then on ‘shopping’ – it told me which supermarkets stock it in the UK 🙂 I hope it works for you! x

  2. Meighan
    August 6, 2011 / 12:52 pm

    Hi! my name is Meighan.
    I’m a Chinese from Taiwan. ( Taiwan is a country. It’s not belong to China. )
    I’m a 10 grade student.
    I just can say a little English.
    Youre channel was seen by me.
    I thought it’s extremely good! =)
    Do you have e-mail?
    I forgot behind my e-mail is ” … ” or ” …com ” so maybe you should try it twice. sorry~
    I hope I can contact with you.
    I want to learn how to make friends with foreigner and talk to them. =) ♥

  3. August 6, 2011 / 1:38 pm

    Lovely :D.. But I don’t wana use any whitening toothpaste bcoz ther was ssumthing dat said the whitning toothpast had some kind of bleach in them that is harmful for gums

  4. August 6, 2011 / 11:53 pm

    Oh, that sounds really good, surprises me that it actually works for you, usually they don’t really work or give the results that they promise you 🙂 I might try it out someday then 🙂 Thanks for the review! 🙂

  5. Sk8er Gurl (NRGx4)
    August 10, 2011 / 4:21 pm

    Hey Chyaz,
    If you can’t find this toothpaste, another thing that works is the 3D White range. It’s by Crest and it really works! It’s in mouthwash and toothpaste (I use both). It doesn’t wear away enamel and it has the same whitening product as many expensive teeth whitening procedures use. I live in Canada right by the US so I buy mine there for cheaper but it is available in Canada, and perhaps in the UK too, but I haven’t seen this Colgate product here in Canada.
    Thanks Chyaz for the review!

  6. fashfamine
    August 12, 2011 / 4:34 pm

    Hi Chyaz – thanks for this blog – I’m the same as you with regard to teeth whitening, I’ve been looking for a good teeth whitener so will definitely been trying this out. love your honest comments xxx

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