Selfridges #BeautyProject Event: Manchester

I was excited to be invited along to the launch of the Selfridges #BeautyProject at the Manchester Exchange Square store last night. The project had intrigued me from the beginning – it aims to ask ‘what’s your definition of beauty?’, and involves six weeks of pioneering talks, debates and beauty experiences across its stores and via the hashtag. This question is one I have often discussed on my YouTube channel (for example, check out my recent  video addressing some of these issues) and I couldn’t wait for the launch!

It was held downstairs in the beauty section of the store, and the atmosphere was buzzing from the word go. Each brand had something a little bit special they were chatting about – whether it was lips, perfumes or a new beauty experience – and everyone was incredibly open and friendly. I’m going to run through a few of my highlights from the evening!

Firstly, I stopped off at Illamasqua for a bit of a chat. Their lovely make up artist sat me down and we played around with a few products – my beloved Skin Base Foundation, plus their new Flirtatious blush, Matte Lip Liquid in Forbidden and an extra dash of purple gloss too. I adored the finished look and was all ready to move along to the next section of the event!

Selfridges Beauty Project Illamasqua launch

As it happens, my next stop was to involve an impromptu photoshoot for the Manchester Evening News! One of the lovely PR ladies who had arranged for me to pop down asked whether I’d like to have my hair done by the wonderful Powderpuff Girls, who specialise in vintage makeovers, and I couldn’t resist! After a chat with the lovely owner and stylist, we got to work on creating a super glamorous curly look – the results were incredible! I can’t recommend the Powderpuff Girls experience enough – they are so friendly as well as being amazingly talented, and the addition of songs from Grease playing in the background definitely made me feel I was back in the 1950s!

Selfridges Beauty Project Powderpuff Girls

Shall we take a look at my locks? I think so! The pinned up photo is how my hair was set after being curled with slim tongs, and the second picture is after it had been taken out and styled into glamorous perfection. I never want it to go back to being straight!

(For reference, you can learn a bit more about the Powderpuff Girls and their services here!)

Selfridges Beauty Project Chyaz Curly Hair

The newspaper were snapping photos along the way too, so be sure to look our for a feature in the M.E.N this weekend. I’m terrible at looking natural when I know there’s a photo being taken, so expect my expressions to look a little strange! Thank you so much to the wonderful Powderpuff Girls for such a lovely experience, I felt totally fabulous afterwards!

Finally, I want to give a shout out to the absolutely lovely Armand Beasley, who I had a great chat with just before I had to scoot. He is an incredibly experienced beauty expert working with Selfridges to create a personal shopping-style experience for customers who need some top beauty advice. He isn’t affiliated with any particular brand, so his tips are always impartial and geared specifically towards the individual. His Bespoke Beauty Lounge is open for the next few weeks, and appointments cost £75, redeemable against any beauty purchases. He mentioned that he sits down with his clients in the relaxing Beauty Lounge area, and they chat over a glass of champagne about the customer’s beauty requirements. I love this personalised approach, and would highly recommend booking in with the wonderful Armand!

The whole event was fantastic, and I’m really excited to be attending a talk with Zawe Ashton (one of my favourite actresses!) at Selfridges again tonight. Look out for tweets from the evening!

Have you popped along to any of the Selfridges #BeautyProject events yet?

Stay Creative,

Chyaz xox



  1. amanda
    May 9, 2014 / 12:09 am

    That was really interesting read loving the curls pin curls always give the best results! Oh and I am completely lovin the power puff girls uniform 😉 X

    • May 13, 2014 / 4:50 pm

      Aren’t their uniforms amazing?! I was obsessed too hehe! xo

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