Make up expiry dates: it’s a topic I’ve talked about in so many videos and blog posts. As a make up lover, it’s so easy to end up hoarding products – according to a new poll by Debenhams, more of us are doing it than we think!
The Debenhams poll showed that up to 73% of women don’t check expiry dates on their make up products, and are keeping them for far too long. That is extraordinary, but it really got me thinking about products I’ve had for a while, and could do with repurchasing.
The video above is my Make Up Collection video from a good couple of years ago. I’m ashamed to say that I still have 98% of the products featured – eek!
Something else revealed in the Debenhams poll made sense to me – almost 55% of the British women polled said that they kept their make up because “it seemed a shame to throw it away”. I absolutely sympathise with this – it’s a tough one!
Guidelines recommend that eyeliner should be kept for around a year, foundation for six months and eyeshadow for a year, too. I have certainly broken each one of those rules!
Some of the lovely effects you could encounter from using expired make up include: breakouts, eye infections and skin rashes. Not a good look! Many of these problems are a result of old products becoming a breeding ground for bacteria…feeling a little grossed out yet? I am!
I’m really going to think about having a good clear-out of my make up box. After all, no one wants to put themselves at risk of nasty conditions for the sake of hanging on to that old blusher. I’m going to take stock of what I have and what I need, treat myself to a few fresh products and keep it healthy!
How about you? Were you surprised by these statistics?