Now I’m not claiming to be the world’s biggest authority on social media, but I do have some qualifications in that area and I certainly have something to say. I understand running a Twitter page from a brand’s perspective, and I also know the value of good manners.
I actually wasn’t going to write this blog post, but as it has been playing on my mind for a couple of days I wanted to get it out of my system. As always, I’d love to know what you think about this so please do leave me a comment below!
So a few days ago, this tweet appeared in my feed…
If the photo is a little too small to see, it says: “Everyone please get off our website! We did warn you not to all go in at once as otherwise no one will get the offer!”
I literally could not believe my eyes, and my first thought was that the page had been hacked. Surely no brand would actually send out this message to paying customers wanting to spend their hard-earned cash on MUA’s products?
Let me just say that I genuinely like MUA’s make up, and frequently choose to use it in make up tutorials and talk about the brand in videos. I was shocked at the rudeness of the tweet, and although sympathised with what they were trying to express, just couldn’t believe the way they had chosen to say it.
I guess that my view was cemented after reading this tweet from another brand I love, Nails Inc. They experienced a similar problem on their website, and sent out this tweet:
It reads: “We are currently experiencing high volumes of traffic to our website. Please try again later. We are very sorry for this inconvenience.”
That is more like it! Polite and apologetic – all that was required. I don’t think I need to labour the point here, what I am trying to say really does explain itself.
Will I continue to use MUA products and review them impartially? Of course. But this really is a prime example of how NOT to talk to your loyal, paying customers on Twitter or any other branch of social media. It’s bad- mannered and it turns people off. Obviously, this is all just my own honestly-held opinion…but what do you think?