Urban Decay Primer Potion vs MUA Professional Eye Primer

Eyeshadow primers are a bit of an obsession of mine; for years before I discovered them, I battled trying to make my black eyeshadow powder magically stick to my lids. Now, I wouldn’t dream of creating an eye make up look without using a primer, which is why I’m always keen to try new ones out!

I’ve been faithful to the cult classic Urban Decay Eyeshadow Primer Potion for a few years now – in my mind, it has always been the ultimate primer. I’m sure you all know what the lovely tube looks like, but just in case…

Urban Decay Eyeshadow Primer Potion Tube

When MUA cosmetics sent me a sample of their new Professional range to try out, I was delighted to find that they’d included their new MUA Professional Eye Primer in the package. It claims: “Long-Lasting. Smoothing. No Crease.” – everything you could want from a primer!

MUA Professional Eye Primer Tube

I decided to put both primers to the test on a recent night out. I would apply one to each eye and monitor how well the shadow stayed on each eye.

When I first applied the primers (underneath a smokey eye – of course!) I noticed a few differences immediately. The Urban Decay primer has a thicker consistency, but the MUA one is creamier. I knew from the start that it was going to be hard to choose a favourite; they both have great – if different – qualities from the start.

The Urban Decay primer has an angled brush, which is to get into all the nooks and crannies of the lovely tube. When I swatched them in turn, I started to notice a few more differences. The Urban Decay primer is very ‘skin-toned’ – I know that is odd to say, as everyone has a different skin tone, but it really blends in to your natural shade:

Urban Decay Eyeshadow Primer Potion Brush

The MUA primer has more of a peachy tone to it, and when it is blended into the skin it leaves a very subtle base colour. In a way, I think I prefer this; it makes me feel I have a true base to build my eyeshadow look on:

MUA professional eye primer brush

When I was applying my make up, I noticed that the MUA primer made blending slightly more difficult, but on the other hand it also felt like my eyeshadow was securely in place once all blended in. The eyeshadow application was as easy as ever with the Urban Decay primer, but for some odd reason I felt like my eyelid was a little greasy. I’d never noticed this before, which makes me think it was due to focussing on the comparison.

When I returned home after my night out, I can honestly say that my eye make up still looked great! It would be impossible for me to say which primer made the look last longer, as they were as identical as they had been when I left the house. Result!

Now on to finer details. Let’s talk price: the Urban Decay Eyeshadow Primer Potion retails for around £14.50 (in its new tube form), whereas the MUA Professional Eye Primer is just £2.50. That is a whopping difference of £12, which is a lot of money especially if you’re a student like me.

The packaging: this is more difficult to call, as the Urban Decay primer is now sold in the tube form instead of the ‘potion’ bottle (which I loved aesthetically but not so much practically). Yes, the MUA packaging is more standard, but are you paying for the Urban Decay packaging?

Overall, I am massively impressed with the MUA Professional Eye Primer. I don’t know if I can promise that I’ll never buy the Urban Decay Eyeshadow Primer Potion again (I’m a sucker for it!) but my eyes have definitely been opened to other possibilities. I’m absolutely certain I will purchase the MUA primer once this tube has run out – and I’d really recommend it to you too!

Stay Creative,

Chyaz xox



  1. October 1, 2011 / 6:23 pm

    Thanks for the review and comparison of both products 🙂

    • October 2, 2011 / 12:44 pm

      No problem! I hope it was useful 🙂

  2. Sarah
    October 1, 2011 / 7:19 pm

    I use the two face shadow insurance but need to try these ones

    • October 2, 2011 / 12:44 pm

      Awesome! x

  3. October 1, 2011 / 10:19 pm

    Thank you hunn 🙂 i was looking for a review on the MUA primer as i’ve been looking for a cheaper alternative for the urban decay one 🙂 yay x

    • October 2, 2011 / 12:46 pm

      No worries 😀

  4. MoonyBen
    October 2, 2011 / 6:34 pm

    Now I know what to buy next time I go to UK 😉

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